PROJECT DETAILS:
My process in designing and building user experiences and/or user interfaces is somewhat of a reverse process. Beginning with “What is the main objective?” and building an approach around the call to action that achieves that goal.
This process begins by creating a hypothetical end-user and defining their objective.
Define and validate the users within the target audience and develop their journey to the objective.
Sketching concepts is the best way for me to get the visualizations from my head to a digital iteration. Once the sketches have been digitized, they can be transformed into wireframes.
The wireframes are then built out into rough prototypes for testing purposes, and the process is washed, rinsed, and repeated until I have something that is validated by the user journey.
Lastly, validating the concept based on user testing and feedback, resets the cycle to be repeated.
