CLIENT: THE VARSITY COLLECTIVE
ROLES: BRANDING / MARKETING CONSULTANT
CLIENT: THE VARSITY COLLECTIVE
ROLES: BRANDING / MARKETING CONSULTANT
Consulting on The Varsity Collective branding / marketing / website – www.TheVarsityCollective.com
As a marketing consultant, I played an integral role in helping launch one of the University of Wisconsin’s early Name, Image, and Likeness (NIL) initiatives by developing a cohesive brand identity that established the program’s presence from the ground up. This included the creation of the primary logo, visual identity system, color palette, typography, and supporting brand assets. The branding was designed to resonate with student-athletes, supporters, and the broader university community while creating a professional and recognizable identity that could be applied consistently across both digital and print media.
Beyond branding, I collaborated with program leadership to develop marketing strategies that increased awareness, strengthened engagement, and promoted membership growth. I designed a wide range of promotional materials, including digital advertisements, event banners, printed collateral, merchandise, and branded marketing assets. My work also extended to large-format environmental graphics, including in-stadium signage and scoreboard video content, ensuring a consistent visual presence across athletic venues and promotional campaigns.
I led the design and development of the program’s public-facing website as well as a dedicated membership platform created specifically for student-athletes and contributors. Responsible for both the user experience and visual design, I worked closely with the development team to deliver intuitive, responsive websites that supported member registration, content management, and program communications. By overseeing the project from concept through implementation, I helped create a digital platform that reinforced the program’s brand while providing an accessible and engaging experience for its diverse user base.
