PROJECT DETAILS:
I believe every website should tell a story. Whether it’s an educational platform or an e-commerce site, my goal to the user is to create an experience that is both intuitive and memorable.
I utilize design systems to build style guides for my web design workflow. It keeps the aesthetics neatly organized in a design library, making sitewide edits consistent and efficient. I also find it’s a seamless transition from the wireframe into the prototyping phase.
I studied web design & development at the Art Institute of Philadelphia, where I was introduced to a myriad of scripting languages. Beyond basic HTML/CSS & JavaScript, I seldom write code anymore, however, my background experience allows me to better understand the possibilities (and limitations) in creating a web experience. This knowledge base syncs communication with my team of designers and development engineers.
My goal is to make a website a destination that tells a brand or product’s story. Interactivity is essential. As internet speeds have accelerated across all devices, utilizing video & 3D have been keystones in creating an experience that best promotes conversion rates.
